PayPal Germany & Worldwide
My role: Brand & art direction, consultation
2014 TV spots: During Havas‘ TV shoots and production, I consulted on brand vision, style guide and helped the agency rolling out localised German TV spot version based on global concepts that were created for PayPal‘s global four key markets. The campaign‘s ‘People Rule’ style with illustrative elements was used to produce 3 spots in spring promoting the topics ‘brand’, ‘security’ and ‘convenience’.
In autumn, another 2 spots with this illustrative style were created promoting ‘peer-to-peer’ payments and a merchant spot.
In 2013, I consulted Publicis on 3 spots during concept and story development in topics of branding, creative style and assets. All 3 spots were based on a local German market concept and production, promoted the concept of avoiding the waiting time and hassle with old-fashioned payment options such as bank transfer: To shorten the distance from ‘want’ to ‘get’ when shopping online.
September 2013: 3 TV spots, Publicis
May & October 2014: 5 TV spots, Havas. Watch on Youtube
Client: PayPal Worldwide
Category: UX, Creative Direction
Date: August - September 2011