txtr‘ GmbH is a Berlin based eReading start-up providing eBook stores and reading apps for Android, iOS and Windows phones.
My role: Lead UX / UI Designer
With this project, I was asked to design txtr‘s white label shop from scratch, developing the entire Information Architecture, User Experience, Interaction and, last but least, a visual design that can be rebranded for the merchant and partner needs as well as being used for their own shop at txtr.com.
While most of my project time was well invested in the IA and UX, I added a little bonus for the finalization: a visual design concept that could be tweaked into a completely different look & feel with minimum effort only using CSS for colour change and images, but preserving all functionalities of the white label shop. Within minutes, a shop could be rebranded looking completely ‘owned’ by removing the generic whitelabel touch. Working with inhouse developers, presenting to the company‘s founders.
Tools: Omnigraffle, Illustrator Photoshop, Dreamweaver
Client: txtr’, Berlin
Category: UX, Creative Direction
Date: August - September 2011