Date: May 2014
My role: Art Director & Brand Manager
Ahead of Paypal‘s brand refresh rollout, I was responsible for the project‘s internal communication to business units and country managers as well as project planning in Germany, Austria and Switzerland.
During and after the announcement, I trained internal teams and external partners and agencies on the updated brand and creative assets. In addition, I consulted on internal user experience design projects and reviewed product designs in terms of branding, user interaction & interface design and brand experience on European level.
January: Global website redesign, desktop & mobile, on global platform and templates
May: Global brand update including logo redesign, colour refresh, font and style adaptions
June: Global brand campaign including new ‘People Rule’ style
July - Nov: Several PayPal product launches in Germany